This blog was born out of self reflection after being a style blogger for 7+ years and being disenchanted by where my role as a (smaller) blogger in relationship to the industry seemed to be trending. Watching fashion blogs and style influencers make their mark has been incredible, but not without costs. By costs, I mean outside of the typical monetary costs of running a blog– think along the lines of the implications of fast fashion on the environment, self worth of time spent creating content and the (lack of) value placed on said creative content creation, the business of buying followers (hah, yes! This is a thing!) in order to get noticed by brands, etc. With the number of fashion bloggers exploding in the last decade, “free creative work” has become all too common of an expectation from some brands looking to collaborate.
Instead of giving into the competitive game of “who can buy the most followers without being caught” or trying to justify doing 8 hours of creative work in exchange for socks (re: this R29 article), this blog is taking a step back. This shouldn’t be the status quo. Bloggers shouldn’t have to constantly buy more things in order to seed new content. Bloggers shouldn’t be competing with one another for free socks just to prove collaboration abilities or to stay relevant as influencers.